When shopping, you might come across some Adventure Force toys such as cars, trucks, motorcycles, and more. Sometimes, you can see some toy sets with vehicles, road signs, and traffic cones. Adventure force is popular among beginner modelers and children looking for toys. But what is Adventure Force? Who makes them? What are they made for? That’s what we will talk about in this post.
Adventure Force is a brand from May Cheong Group, which is the producer of Maisto. It is an exclusive brand for Walmart from their mutual agreement, which started in 2016. These toys or models differ only slightly from Maisto’s other products.
This post will deep dive into Adventure Force and What makes it different from its parent brand.
Does Maisto make Adventure Force?
Maisto makes Adventure Force because of their agreement with Walmart. Because of this, Adventure Force is an exclusive brand for Walmart that offers toys and models such as cars, trucks, motorcycles, and darts which are aimed at children and beginner collectors.
Furthermore, they also make plastic gun models like Prime Time Toys like the Matrixfire that was produced in 2021.
They also have the Buzzbee series, such as the Cataclysm, which was produced in 2022.
However, take note that these gun models are made with plastic and are designed for children. This is apparent with their vibrant colors, which are different from actual guns.
Adventure Force also offers sets that include a dart set, a dual shot set, and 2-pack sets.
When it comes to model cars, they offer 5 pack, 9 pack, 12 pack, and 20 pack sets. However, they also offer models individually.
The car packs can also have traffic cones and stop signs meant to be played with the car models.
The majority of these car models are on the 1/64 scale. However, there are other scales, such as the 1/18, 1/32, and 1/47 scales.
Furthermore, these car models are licensed by different car manufacturers such as Ford, GMC, BMW, Jaguar, Dodge, Lamborghini, Mercedes-Benz, Porsche, Volvo, Volkswagen, Nissan, Chevrolet, Jeep, and Chrysler.
Sometimes, these sets have 1 model for each brand.
These efforts are made to give choices from Walmart Toy stores.
What’s cool on some sets is that they sometimes have truck models that can carry these cars to play them creatively.
However, this might make people wonder why Maisto has to make a different brand for these models. Furthermore, do they have some differences from Maisto models?
For one, Adventure Force is a brand that is part of the agreement with Maisto and Walmart. So this is a win-win solution for all the parties involved.
For Maisto, their products will have a bigger reach and thus, get more sales and revenue.
For Walmart, this means they don’t need to apply for licenses to produce these models since Maisto already had a lot of licenses from different car manufacturers.
For the consumers, the easier access to these models is a win since you only need to go to Walmart, almost everywhere, to get these models.
I made a blog post talking about how good Maisto is as a brand. You can find it here: Is Maisto a Good Brand?
But do these models have some differences from actual Maisto Models? The truth is, Adventure Force offers different models from Maisto Models. However, the differences are only a few and subtle. For example, they might offer fire trucks for truck models and police cars for car models.
This requires a different paint and design from their actual models. Furthermore, they made sets that are made for children.
If you wonder if Maisto is a popular brand among collectors, I surveyed model collectors to find which brand is the best for them. To see my original research, you may check this post: Which Diecast Car Brand is the Best?
Now that you understand what adventure force is, another common question is if these models are
Is Adventure Force Diecast?
Not all Adventure Force is diecast. While most of their model cars, trucks, and motorcycle are made with the diecasting technique, other toys such as toy guns are made out of plastic. Thus, whether Adventure Force is made out of metal depends on the type of model, whether it is a car, truck, or gun.
When we hear Maisto, we often imagine diecast models. These models are made using the diecasting technique, so their models are sturdy.
Diecast models are made out of metal alloys which they call Zamak. It is usually composed of aluminum, magnesium, and zinc.
Some people are concerned with diecast because old diecast models have a toxic amount of lead. However, that is no longer the case since there are stricter lead levels on toys.
The stricter regulations for lead levels came from the Consumer Product Safety Improvement Act of 2008.
This is also why lead rots common on old diecast models don’t usually happen on newer diecasts.
For more information on the American Society for Testing and Material Standards on Diecast Lead levels, feel free to check my post here: Do Diecast Metals Contain Lead?
Do you know the whole diecasting process from 3D printing to packaging? If you are interested, feel free to check this post: How are diecast models made?
What scale is Adventure Force?
Adventure force models have a variety of scales, and the most common is the 1:64 scale. However, there are also 1:18, 1:32, and 1:47 scales.
Most sets will have the 1:64 scale, while some models that are sold individually are sold at a larger scale which is the 1:18, 1:32, and 1:47 scales.
For toy guns, scales aren’t important since these are made as toys compared to car models that require precision because of their license with car manufacturers.
Lastly, if you check the adventure force label, you will often see the May Cheong Group. But what is May Cheong Group?
May Cheong Group of Companies owns Maisto and Maisto made Adventure Force with Walmart.
That means Maisto International Inc. is part of the May Cheong Group on Companies. May Cheong Toy Products Factory Limited manufactures these models.
However, please take note that Maisto isn’t the only model brand of May Cheong Group. They also own Bburago, which is another popular brand.
What’s next? For a guide about diecast scales and sizes, feel free to check this post: Average Size of Diecast Scales?